Welcome to Joburg Market
Future envisaged look of Market of the future
The Joburg Market (formerly known as the Johannesburg Fresh Produce Market) is a major centre for the marketing of fresh produce in South Africa and neighbouring countries.
The Market is the largest of its kind in the country, and in all of Africa. This remarkable market is located in City Deep, only 5km south of Johannesburg´s central business district and 26km from OR Tambo International Airport.
Established on the present site in 1974, the Market is a wholly owned entity of the City of Joburg (CoJ). Along with other City-owned entities, the Joburg Market was corporatised in 2000 to enable the City to confine its interests to core activities.
Recently accredited as South Africa´s Best Employer by CRF Institute and led by a CEO who was crowned Boss of the Year 2008, the Joburg Market is a commission Market where producers deliver their produce to Market Agents who then sell the produce to buyers.
The Joburg Market serves thousands of farmers from across South Africa who send their fresh produce to the Market to be traded on a daily basis via accredited Market Agents. In fact, Joburg Market is an excellent money-spinner, earning producers millions of rand each year. Currently, about 15 000 farmers make use of this distribution channel.
The large buyer base - averaging about 9 000 at any given time and comprising of retailers, wholesalers, exporters, processors, informal traders and those buying for household consumption - make this market the ideal venue for the trade in fresh produce.
The Joburg Market has adopted a "one-stop shop" principle in City Deep, where the premises host a multitude of businesses dealing in a variety of goods other than fresh produce to be able to satisfy the needs of buyers from across southern Africa.
The City Deep complex has shops where wholesale and retail meat, fish, eggs, groceries and provisions are sold. For those in need of cash, banking facilities are available within the Market complex whilst a variety of fast food outlets cater offer gourmets an assortment of delicacies.
There is also ample parking for shoppers and a plethora of security guards ensure maximum safety for buyers.
Currently, the Joburg Market trades in fruit and vegetables only, but has laid plans to turn the Market into a FoodHub, selling a wide range of fresh produce including meat, poultry and fish.
In addition, the Market is working towards 2010 vision, a strategy that will create a ´Market of the Future´ through a R300-million investment in the refurbishment of Market infrastructure. The Market of the Future will utilise new state-of-the-art technology and modern warehouse facilities that will dramatically increase the quality of produce sold.
