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Joburg Market launches a "fresh produce" Online shopping system



The Joburg Market has been highly successful and a leading player in the African market. Ranked amongst the best globally, the Market constantly strives to maintain its competitiveness and is exploring new ways of trading to enhance its global reach.

The Joburg Market has become the first produce market in the country to offer our international buyers an opportunity to order and buy fresh produce online, view prices with all the grading and sizes, and choose preferred shipping method virtually, without the buyer having to visit the Market.

The online shopping system has been tested with select buyers who have expressed enthusiasm and welcomed the initiative. Buyers were most delighted by the fact that they do not have to leave the comfort of their office or home to visit the Market to access good quality produce.

The most important feature of the new online system is security. The system will allow more secure online shopping of fresh produce without any fear of divulging the buyer’s financial details.

The online ordering system is targeted mainly at international bulk buyers. Phase two (2) of the project will see the system made available in French and then Portuguese languages to cater for the non-English speakers.

Online shopping is available as a link on the Joburg Market website (www.joburgmarket.co.za), on the Menu option or by clicking on the logo on the home page.

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