Expanding Business Into Africa
In order to maintain its hold as the leading fresh produce supplier in the country and the continent, the Joburg Market is spreading its tentacles into central Africa, forging partnerships with IIamfya Agricultural Products, a Zambian company operating in the Great Lakes Region. In addition to Zambia, the Joburg Market is looking into advancing further into Africa and is looking at investing in Nigeria, the most populous country on the continent.
