CEO Profile
Ms. Patronella Tsakane Telela
Patronella is the acting Chief Executive Officer of Joburg Market. She was seconded to the Joburg Market from the Department of Economic Development in the City of Joburg.
Patronella or Pat, as she is otherwise known, holds an Executive Development Programme (UNISA-SBL), Programme in Economics and Public Finance Certificate (UNISA). She also holds qualification in Associate in Management Programme (UCT), Consultancy Services for Small Medium Enterprises (JICA-Japan), Diplomas (3) in the Health Discipline and Project Management (PMBOK).
Before joining the Joburg Market, she held the position of Director: Finance, Admin Services and was responsible for monitoring service delivery performance of four Municipal Owned Entities comprising Joburg Market, Joburg Property Company, Metro Trading Company and Joburg Tourism Company. She has also been responsible for oversight of the budgeting, procurement, asset management and administrative support functions of the Department of Economic Development.
She joined the City in 2006 as a Project Consultant, and later became the Enterprise and Skills Development Programme Manager where she started a number of key projects, among others: the skills strategy, recognition of prior learning and the ex-military veterans strategy.
Pat continued to grow personally and professionally to reach the top and was appointed as a Director in 2008.
She has extensive experience in both the local government, national government, NGO and the business sector, having established a Small Business and Tender Advice Centre in the Port Shepstone Municipality in KZN. She also cut her teeth as an entrepreneur and managed a large company in manufacturing in KZN and owning a business in retail.
Pat also worked for the National Department of Labour for 3 years as a Deputy Director: Research, Policy and Planning within the Labour Market Policy Programme where she coordinated commissioned research financed by international organisations. Her position in the Department of Labour also made her in charge of monitoring and evaluation of SETA performance.
Her career also saw her holding a Project Management position at the Zenex Foundation.
Pat has a passion for writing and has written articles that have been published in several publications.
Through practical experience, Pat continued assuming important executive positions and has grown into leadership appointments within the City where she was chosen to invest her experience and expertise.
Her desire is to stay at the top of her game and offer a "fresh" perspective and creative approach to the fresh produce sector.
